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The Black Farmer

1502. Wilfred Emmanuel-Jones

Wilfred Emmanuel-Jones, from Devon, has galvanised all major food retailers in the UK to feature the images and stories of people of colour on his special jerk-flavoured sausages to celebrate Black History Month.

Born in Jamaica, Wilfred’s family came to the UK in the 1950’s and he grew up in inner-city Birmingham. In 1999, he realised his dream to own a farm in the Devon countryside. Known as “The Black Farmer”, Wilfred uses his brand to recognise the contribution the black community have made in Britain on his website and through talks to universities and businesses. Sales from his products are also helping to support the Black Cultural Archives and the Mary Seacole Trust.

In a personal letter to Wilfred, Prime Minister Boris Johnson said:

“Congratulations on the fantastic success of your campaign to honour black British heroes.

“You have galvanised the nation’s food retailers to recognise the exceptional black men and women whose contribution to our nation should be celebrated all year round. 

“I was particularly inspired to hear of your special range of jerk sausages which are not only a delicious tribute to your own Jamaican heritage but supporting two brilliant charities.

“As our nation marks Black History Month, I am delighted to recognise all that you have achieved by naming you as the UK’s 1502nd Point of Light.”

Wilfred said: 

“This year, in the light of #blacklivesmatter, I felt compelled to create greater awareness around Black History Month which for too long has been overlooked.  I am delighted by the response and support of the UK’s major food retailers and to receive this Points of Light Award is an added and much appreciated bonus.”

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